مدة الدورة: 48 ساعة
Course Objectives:-
Determine the role of marketing in various organizations
— Analyze the marketing environment to identify opportunities and threats relevant to the design and implementation of the marketing effort
— Analyze the market, design market segments and target those segments which help to achieve corporate objectives and strategies
— Formulate marketing strategies and plans, including positioning and designing the marketing mix
— Develop implementation plans and evaluation systems for the firm’s marketing effort
Course Outline:-
I.Introduction
II.From corporate strategy to marketing strategy and plan
III.Competitive analysis and competitive strategy
IV.Marketing Research
V.Market segmentation and targeting
VI.Market positioning
VII.Branding
VIII.Marketing mix decisions
IX.Promotional mix
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